top of page

Resume

Work Experience

Jan 2023 - Current

JobsHatch Sdn Bhd

Senior Marketing Strategist

  • Conducted in-depth market research and analysis to identify target audiences, market trends, and competitive landscape.

  • Collaborated with cross-functional teams to align marketing strategies with overall business goals.

  • Implemented comprehensive marketing SOPs to maximize operational efficiency and streamline processes.

  • Created and executed engaging email programs resulting in increased revenue and improved brand loyalty.

  • Led the revamp of the company website to enhance user engagement and experience.

  • Developed and executed a dynamic content calendar for social media channels to drive audience engagement and increase brand visibility.

  • Crafted persuasive and compelling copy for offline and online marketing materials to effectively communicate key messages.

  • Spearheaded the development of marketing and brand guidelines to ensure consistency across all marketing efforts.

  • Mentored and provided guidance to junior marketing team members, fostering their professional development and growth.

Feb 2022 - June 2022

Traveloka Malaysia

Product Marketing Senior Executive

  • In charge of developing and executing Traveloka's promotional campaigns from end-to-end.

  • Conducted quantitative and qualitative analysis from various sources and tools to understand business and marketing trends, deliver smart, actionable recommendations and reports that support business growth.

  • Responsible for ensuring that all users receive timely push notifications and newsletters for all campaigns.

  • Analysed open rates and clicks of push notifications and newsletters to decide on the next best schedule for best results.

  • Curated promo code mechanics according to budget given during campaign periods and monitored transactions to ensure constant optimisation of campaigns.

  • Monitored promo code transactions to constantly ensure that transactions are according to TnC.

  • Fixed errors in promo code setups whenever the need arises.

  • Assisted with both offline and online set ups to guarantee smoothness of events held by Traveloka.

  • Responsible for creating and optimizing Customer Relationship Management (CRM) Push Notifications for Hari Raya and generic campaigns in Malaysia.

  • Set up landing pages and analysed metrics to ensure that merchandise placements are always optimised for the best clicks and attracts the most views.

Dec 2020 - Feb 2022

Dropee Malaysia

Campaign Specialist

  • In charge of developing and executing Dropee's promotional campaigns from end-to-end.

  • Onboarded suppliers who were interested in running campaigns for their online stores and curated promo mechanics for their campaigns depending on their budget.

  • Curated and planned social media creative directions to promote internal and external campaigns.

  • Analysed campaign results to ensure that campaigns were constantly optimised.

  • Managed supplier expectations during and post supplier campaigns.

  • Supervised the 'Spotlight on Suppliers' program in interviewing Dropee's suppliers for promotional purposes.

  • Created 'Supplier Initiative Program' to reward best performing suppliers and assist in new supplier growth on Dropee.

  • Worked with tech department to continuously discover loopholes in Dropee's buyer promo code module for fixes and optimisation.

  • Guided and trained interns and juniors from various departments to plan and execute campaigns on their own.

Aug 2019 - Sep 2020

Red Ideas Sdn Bhd

Marketing Executive

  • In charge of curating content for the company's promotional activities.

  • Created monthly content calendars with relevant content pillars which aligned with the company's verticals for 4 different products.

  • Revamped Social Media Content and Direction on all Social Media Channels to suit the company's new branding initiatives.

  • Set up the company's first newsletter initiative to notify subscribers of latest promotions and analyzed email opens using Mailchimp to optimize newsletter layout and schedules.

  • Established and conducted webinar programs during the MCO period to raise awareness of the companies products among the public.

  • Curated content for the company's offline promotional materials such as catalogues, brochures and standees.

  • Recorded and edited simple videos using Movavi.

  • Generated mood-boards, scripted. planned and transcribed promotional videos for different company products.

  • Worked with multiple teams to record and produce promotional videos for the company's products.

Feb 2019 - Jul 2019

HAPA Group

Marketing Associate

  • In charge of facilitating trainees and managing facilitators for various training programs.

  • Tasked with procuring trainees and customers for training programs.

  • Curated and sent out newsletters to promote various training programs conducted by HAPA.

  • Executed HAPA Group's first public training.

Freelance Work

2022

Pastry Pro

Marketing Report

  • Conducted an analysis of Pastry Pro's Digital Presence and Branding.

  • Report included current situations and recommendations for improvement.

DYNA Screen

Website Copywriting

  • Wrote and edited website content.

  • Service also included recommendations of the website's design.

GHY PTE LTD

KYC Consultant

  • In charge of onboarding Binance's corporate clients by ensuring that all appropriate information is contained in the documents submitted meets all regulatory, legal, bank and audit requirements.

  • Analyzed Binance's Client data, documentation and negative news in order to determine Client Risk Profile as established under the Global KYC Procedures.

  • Maintained detailed records on clients for second-level review.

  • Tracked and reported all documentation breaks.

2021

Hairy Supply

Content Writer cum Social Media Moderator

  • Created and curated content for the company's social media pages using content calendars containing relevant content pillars.

  • Shared the company's social media content on various relevant Facebook Marketplace groups to generate sales.

  • Handled sales enquiries and comments on the Facebook page.

Education

Currently Undertaking

CIM, The Chartered Institute of Marketing

Level 6 - Diploma in Professional Digital Marketing

  • Completed CIM's Level 4 - Certificate in Professional Marketing with a Merit.

  • Currently undertaking CIM's Level 6 - Diploma in Professional Digital Marketing

Currently Undertaking

Google

Digital Marketing & E-commerce Professional Certificate

  • Fundamentals of Digital Marketing and E-Commerce.

  • Platforms and tools taught: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter.

Graduated 2018

Monash University Malaysia

Bachelor of Business and Commerce

  • Graduated with a Bachelor of Business and Commerce, CGPA 2.64.

  • Majored in in Marketing and Finance.

bottom of page